Google’s “Here’s to 2013”: Happy New Year!


The holidays are the perfect time for Ad agencies to play with our heartstrings while encouraging laughter/tears (at the same time!) and instill hope and inspiration.

Google’s “Zeitgeist: Here’s to 2013” is definitely my favorite end of the year ad. The commercial addresses the one question we all secretly ask; What does the rest of the world Google? Complete with snaps of the most read about moments of 2013, Google reminds us of the American spirit that continues to strive and inspire after loss and love. They also highlight global trends, with a map that shows you what were the most searched terms in your exact area.

Coming up in second, Apple’s “Misunderstood” follows a humble family during the holiday season; frolicking in the snow, baking holiday cookies and sharing the seemingly precious family bonding moments…albeit one family member who can’t seem to keep his nose out of his iPhone. Completely identifiable right? As millennials, we all have that one family member who refuses to put their smart phone away during supper (or maybe even we’re the culprits). As emotionally driven Apple commercials usually go, the young man ends up surprising his family with a collection of intimate photos and videos that he has secretly been acquiring the whole time. With the giving holiday spirit in mind, Apple shows us just how they strive to bring value to every family by allowing every iPhone user the opportunity to share what matters the most when it’s most convenient. In this new technological age, It was great to be reminded of the fact that smartphones can do exactly what everyone seems to think they don’t…bring us closer together.


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