This week has been dedicated to learning about SEO (Search Engine Optimization), this article caught my interest by claiming that Google is the last place consumers go to for news…do you agree? Is Facebook or Twitter your first stop for pertinent information?
It recently dawned on me that I do far more searches away from Google than I do on Google. I’m not talking about a factor of 2 to 1 or 3 to 1. My off Google searches out number Google searches by at least 10 to 1 on a daily or weekly basis .
How can that be ?
It’s because Google is late on everything. The latency on Google information relative to searches on Twitter (or hosts to the Twitter Firehose), Instagram, Tumbler, Pinterest, Facebook (although declining because they changed the search of public pages to hash tags), is long and important. Just a few short pre twitter, pre app years ago we could depend on the fact that if the information was important to even a small segment of the population someone would put it on a website and it would be indexed by Google and made available…
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